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Thinking, Fast and Slow (1)

Daniel Kahneman

Editore: Penguin Books

Anno: 2011

Lingua: Inglese

Rilegatura: Flessibile

Pagine: 624 Pagine

Isbn 13: 9780141033570

Trama

Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life's work, Kahneman showed that there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. His book reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.

'The godfather of behavioural science ... his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady' Sunday Times
 

 

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